In an improbable situation, E*TRADE attempts to appeal to its viewers through the humor of talking babies. The commercial places a possible adult conversation taking place over an online video chat in a childlike setting. While it is clear that babies are not physically able to carry a conversation like how they are animated to do in the commercial, the different dynamic adds a is used by the company in hopes of appealing to people's humor. After captivating the audience with the unlikely scenario, E*TRADE then slips in the important facts and benefits of their company while the viewer is most likely to be paying attention.
The commercial takes an adult conversation and places it in a baby's world. The main baby boy begins bragging to the baby girl across the video chat about his accomplishments of the day, much like a man would do to impress a woman. Then, as he shows off, she interjects and asks about whether another baby girl was in attendance. Similarly, a woman would do so if she was unsure about a man's status. After the baby girl insults the other baby girl, Lindsay, the baby boy begins to backtrack and defend himself. Then, Lindsay appears on the screen, surprised and offended at the insult thrown her way. The thread of the conversation amongst the babies is comparable to that of the stereotypical male lothario who is caught in the act by one of his love interests.
See it for yourself.
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